China: opportunity on epic scale, but beware the pitfalls
Beef Central, Tuesday 24 September 2013

The sheer scale of opportunity for beef exports into an emerging China market is almost beyond comprehension, but the market is a moving feast, and not without its challenges. Keynote speaker at this last week's Australian Meat Industry Council national processor conference, Brady Sidwell, provided an insight into the likely evolution in beef trade into China, as the country continues to move towards urbanisation and a more "mature' economy.

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