Tetra Pak Targets Low Income Consumers
Dennis Jonsson, Tetra Pak CEO, Wednesday 13 June 2012

Rapid growth in emerging markets over the past decade has put consumer goods within the reach of millions of low income households for the first time. Yet while developing countries like China, India, Brazil and Indonesia have become the growth engines of the dairy industry, the huge potential among lower-income consumers remains to be fully realized. The main challenge is reaching them with the conveniently packaged products they increasingly seek at a price they can afford.

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