Technology against counterfeit Australian meat in export markets
BeefCentral, Tuesday 2 June 2015

It’s often been said that you can get a carton lid or vacuum-pack bag printed with the logo of any Australian meat processor you choose in your Beijing or Shanghai cold storage facility within a few hours. Hard-won supply chain reputations can be destroyed in minutes if a poor quality substituted product is picked up by an unsuspecting customer, who has paid good money for the real thing – but solutions are emerging.

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